Nutrition, health, foodtech, …
The consumer is guided, in his health or food purchase acts, by 2 main objectives: his satisfaction within the respect of his budget.
However, other concerns may interfere in his choice:
- Health messages, nutrition or diet injunctions
- Environmental issues
- Ethical and/or social questions
In this complex environment, the seeking of references and advices may be legitimate. The consumer can then turn to its referents, which may be called ‘experts’ in the broad sense … They may be a health professional, a nanny, a teacher, etc …
Honeycom has developed its expertise and skills at this interface.